Providing people with head-to-toe protection in dynamic sports”. This has been the company’s mission ever since it was founded in 1972, a mission that Dainese has pursued on racetracks and slopes all around the world together with some of the greatest racers of all time. Beating the competition at the highest level demands only the best athletes, methods and equipment that talent and research can ever hope to put together while providing an extraordinary opportunity to place these competitors, technology and products to the toughest test of all. Together with Giacomo Agostini and Valentino Rossi, Dainese has gone down in motorcycle racing history thanks to its development of products like the back protector or the further evolution of existing products with innovative technologies and materials. Dainese was the first to introduce carbon fiber and Kevlar protection in its gloves, boots and racing suits. Dainese was the first to consider protection as a “head-to-toe” concept that permeates all the various motorcycle rider’s clothing and protection for optimized performance and weights. The D-air Racing, the air bag for motorcyclists is the ultimate tool for the protection of the motorcyclists, From head to toe precisely, and nothing less.

Come by and visit us and try on some Dainese gear!  Add us to your favorites!

Dainese D-Store Chicago Grand Opening!

Click link to download our April/ May 2012 Newsletter